The Impact of Free Email Domains on Deliverability
When you send emails, it's like presenting your ID (SPF and DKIM) before entering a party. Recipient inboxes want to ensure your emails are genuine and not pretending to be something else.
However, if you're using a free email service like Gmail, Yahoo, Outlook, or AOL, the inbox might get confused as SPF and DKIM authentication is not available, leading to your email being turned away. This confusion can harm your emails' chances of reaching people and affect your email reputation.
Some email providers, such as Yahoo and Gmail, are becoming stricter with their rules. They want absolute certainty that if an email claims to be from them, it genuinely is. If you use Mailjet to send emails from such addresses, it might face obstacles. The probability of your email ending up in the spam or junk folder increases when using a freemail domain sender address. Sometimes, the email may not even arrive at all.
That's why we strongly discourage using a freemail as your sender address. It diminishes the likelihood of your emails reaching their destination and may limit your ability to leverage the full potential of our services.
Importance of DMARC
As already mentioned, the risk of your emails being flagged as spam or landing in recipients' junk folders significantly rises with a free email domain.
This phenomenon is often influenced by stringent policies implemented by freemail providers to combat spam and phishing activities. However, these policies, especially the DMARC (Domain-based Message Authentication, Reporting & Conformance) protocol, can inadvertently affect legitimate emails from honest email marketers.
DMARC operates by instructing receiving servers on how to handle incoming mail based on the presence of appropriate DKIM (DomainKeys Identified Mail) and SPF (Sender Policy Framework) records. Its core functions include preventing unauthorized entities from spoofing a domain, enhancing visibility for domain owners, and fostering a secure and trustworthy email environment.
When DMARC fails, some freemail providers instruct their servers to reject emails. This results in emails being marked as spam, consigned to junk folders, or, in extreme cases, undelivered.
To delve deeper into DMARC, explore the following page.
Enhancing Deliverability: Why Opting for a Custom Email Domain Matters
Instead of using a freemail, consider using an email connected to your domain, like firstname.lastname@example.org, for example. A custom domain email offers extra security features (SPF and DKIM) that you can activate, increasing the chances of your emails safely arriving in people's inboxes — which is what we all want, right?
Once you've secured your own domain email address, delve into our guide on authenticating your domain. This involves setting up SPF and DKIM to significantly boost your deliverability rate.
Elevate your email deliverability by adopting an email address associated with your custom domain, ensuring your communications consistently reach your audience's main inboxes.
Can Mailjet provide email addresses?
Mailjet does not provide the option to purchase or host a domain. To establish a connection with a domain and set up a matching email address for sending, this process must be undertaken with a hosting provider of your choice.