Introduction
In this guide, learn all about your campaign’s statistics including:
- Statistics for most clicked email links
- Deliverability breakdown based on email service providers
- Percentage rates for opens, clicks, unsubs, spam, etc.
- Downloading stats
- And more...
Email Statuses
Before diving into your campaign statistics, take a moment to read the different email statuses below as they mentioned throughout the guide. It will help you properly interpret your statistics and in turn, boost your deliverability.
Based on Email Deliverability
- Delivered - The email was successfully sent by Mailjet and accepted by the recipient’s server.
- Blocked - When the email has a deliverability issue and has no chance of reaching the recipient’s inbox, Mailjet will block it from sending. Examples include an invalid or non-existent email address, an email address that has already hard-bounced, or a recipient who previously reported your email as Spam.
- Soft-bounced - The email experienced a temporary issue (e.g. a connection timeout, or the recipient’s inbox was full) and was not delivered. These recipients will not be automatically blocked from future campaigns.
- Hard-bounced - The email received a permanent delivery error caused by an invalid email address (mistyped email address, non-existent destination server, etc). Hard bounces negatively impact your sender reputation and the contacts will be automatically blocked by Mailjet for 90 days following the bounce.
- Retrying - An email that is in status “retrying”, means we are attempting to deliver it and waiting for an update from the destination server. An update can take a couple seconds up to 24 hours. Once the 24 hours have passed, the emails is marked as a soft-bounce and will not be delivered.
Based on Recipient’s Activity
- Opened - The recipient opened the email.
- Clicked - The recipient clicked on a link within the email (excluding the ‘Unsubscribe’ link).
- Unsubscribed - The recipient unsubscribed from this contact list by using the ‘Unsubscribe’ link in the email.
- Marked as Spam - The contact clicked on the ‘This is spam’ link that is added to the bottom of emails by some ISPs. Note: It is not possible to detect if a message is delivered directly to the Spam folder, so such instances are not included here.
Access Your Campaign Statistics
To track your sent campaign statistics, simply go to the Campaigns page and click on the campaign name.
Overview Tab
The Overview tab offers a full summary of the key statistics for your campaign at your fingertips.
At the top, you will see general details for the campaign such as sent date, subject, contact list, any applied segments, and the sender name & address.
On the right-hand side you have three options:
-
Compare - Compare this campaign's results to other campaigns to identify the most appealing content. Read our Campaign Comparison Guide to learn more.
Note: The Campaign Comparison feature is available only on our Premium Plans. - View Email - View your sent campaign in a new browser tab.
- Download report - Downloads a campaign report to a CSV file showing the event stats for each contact (clicks, opens, unsubs etc).
Let’s examine each section:
Delivery Rates
View the delivery rates for your campaign including:
- Delivery Progress Bar- Will indicate the progress of the campaign, showing you the amount of emails processed so far.
- Email Total - After the campaign has been fully processed, the Delivery Progress Bar will be replaced the Email Total information box. It will display the total number of processed emails in your campaign.
The rate percentages (delivered, blocked, bounced, retrying) are calculated over the total number of processed messages.
Visit the Email Statuses section for a description of each status
Contact Engagement
Find out how engaged your recipients were with your campaign based on their actions:
- Opened* - The unique email opens based on the total number of delivered emails.
- Clicked* - The number of opened emails that have at least one click. This does not include any unsubscribe clicks.
- Unsubscribed - Based on the number of delivered emails.
- Marked as Spam - Based on the number of delivered emails.
Bot Activity detection : Available for Premium+ Plans, as a part of advance statistics.
Campaign engagement metrics automatically exclude bot activity. This ensures your open and click data reflects genuine audience interactions, improving the accuracy of your campaign performance insights. Additional information is available on Bot Detection and removal here.
* To activate the open and click event tracking, please ensure the options are enabled in your Account Preferences.
Note: The event counters will be updated in real-time, but the percentages will only appear after the campaign is fully processed.
See the Email Statuses section for a detailed description of each status.
Additional Metrics
Click on 'Show more statistics' to view the additional metrics regarding Open, Click and Unsubscribe / Spam events.
Additional metrics will included bot-activity removed from Open and Click data for Premium users.
Please note: The Average Click Delay is the average time between opening an email and clicking on a link in it.
Top Links
View your top 5 most clicked links in your campaign. To see information about all clicked links, click on ‘View clicked links’ to jump to the Links tab.
Note: To track these stats you need to activate click tracking in the Account Preferences section.
Email Providers
View details about the campaign deliverability and success based on email providers. Statistics for the top 3 providers will be displayed, as well as combined results for the remaining providers.
NOTE: The results show the provider behind the domain. For example, the domain mailjet.com will be displayed as GSuite (Gmail for Pro), since mailjet.com is using Google Apps.
You can see the number of messages attempted to be sent, as well as percentages rates for open, click, soft and hard bounce and retrying events.
The event percentage rates are calculated based on the number of attempted messages.
For a detailed breakdown of the top 10 providers, click on ‘View more email providers’ to go to the Email Providers tab.
Non-delivery
View the ‘Non-delivery’ tab for detailed information on the marketing emails that were not successfully delivered.
The information is split into 4 sections: blocked, soft-bounced, hard-bounced and retrying emails. Each section will display the same 3 columns of information:
- To - The email address of the recipient
- Reason - The reason for the block / bounce / retry
- Date - The date and time of the event occurrence
Use the Search bar to find results for a specific email address. Note: a complete email address needs to be entered, otherwise no results will be shown.
Manage Non-delivery List
Mailjet automatically handles the critical email statuses (bounced, spammed, unsubscribed).
Your bounced and blocked rates can hurt your sender reputation and deliverability. By regularly removing blocked and hard bounced contacts from your lists, your campaign has a better chance of being delivered to the inbox and not the spam folder.
To manage the contacts with non-delivered messages:
- Click on the ‘Manage contacts’ button
- Select the desired message statuses
- Choose an action:
- Add to a list - add to an existing contact list, or create a new one.
- Exclude - exclude the respective contacts from all campaigns - their emails will be added to the Campaign Exclusion List. They will continue receiving transactional messages.
- Unsubscribe from a list - mark the contact as Unsubscribed for a list of your choice
- Remove from a list - remove the contact from a list of your choice
Download Non-Delivery List
Download the non-delivery messages to a CSV file on your computer. Simply click 'Download' and select the messages you want included in the file.
Activity
The Activity tab shows what kind of actions the different contacts undertook after receiving your marketing campaign email: opens and clicks, and whether the contact unsubscribed, or marked the email as spam.
To view the list of recipients by email status, simply click on the desired status tab: Delivered, Opened, Clicked, Unsubscribed or Spam.
Remember, some messages may be present in more than one tab; specifically:
- Delivered is all emails sent and accepted by the recipient server, including any actions taken by the recipient (opened, clicked, unsubscribed, marked as spam)
- Opened is all emails that were opened by the recipient, including any clicked emails
Search
To view a recipient's contact page, simply enter their email address in the Search bar.
Please note, the full email address is needed; otherwise no results will be displayed.
Manage Email Activity List
Maintain a healthy contact list by regularly reviewing your stats and removing contacts who unsubscribed or marked your emails as spam. Focus on the contacts who open and click on your campaigns.
To manage your contacts:
- Click on the ‘Manage contacts' button
- From the drop down, select the contacts to manage: opened, clicked, unsubscribed, marked as spam
- If you selected contacts who opened or clicked your campaigns in the above step, you can choose to exclude those who also unsubscribed or marked your campaigns as spam *
- Choose an action:
- Add to a list - add to an existing contact list or a new one.
- Exclude - add the contacts to the Campaign Exclusion List to exclude them from all campaign emails. They will continue receiving transactional messages.
- Unsubscribe from a list - mark the contact as Unsubscribed for a list of your choice
- Remove from a list - remove the contact from a list of your choice
* Remember, some contacts may be present in more than one status. For example, a contact may open your campaign, and then mark it as spam.
Download Activity List
Download a CSV file with a list of messages that were delivered, opened, clicked, unsubscribed or marked as spam. Click on ‘Download’ and choose the message type you are interested in.
Links
View detailed link analytics to understand which links were most engaging with your recipients, the average time delay between a message opening and a click on a link, and more.
Click Map & Links List
The Click Map & Links List allows you to track detailed click activity within your email campaigns, providing insights to refine your marketing strategy.
How to Use the Click Map:
- To open the links chart, click on
. This will display all the clicked links in your email.
- Hover over any link in the click map or the links list to see the percentage of total clicks it received.
- When you hover over a link in the chart, the corresponding link entry in the email will be highlighted, allowing you to easily correlate each link with its performance data.
Important Notes:
- If the same link appears in multiple locations within the email, each location will be listed separately in the links table to provide detailed insights for each instance.
- Links that were not clicked will not be included in the chart, allowing you to focus on user engagement.
- The links are listed in the order they appear in your email, with corresponding click statistics for each.
- Our system displays only the top 10 most-clicked links. However, you can view all clicked links from your campaign by exporting the click data.
-
Campaigns with Contact Lists over 200k: Users can indicate if they'd like a daily refresh of their click map data. This creates a job that processes and updates the click map once daily for 7 days, providing updated information without having to wait or manually reload. We handle it all for you automatically.
If users do not check the daily refresh option or need data beyond the 7 days, they can request it manually. The data will be ready in about an hour, with the same "real-time" experience.
Exporting Click Data:
You can export the statistics to a CSV file for further analysis. There are two options available:
- Links List: This CSV file includes all the links in your email with the percentage of the total clicks each link received.
- Clicks List: This CSV provides the first click events per contact, per link—useful for understanding user behavior in greater detail.
Email Providers
View your campaign statistics for the top 10 email providers as well as combined results for all remaining providers (labelled as ‘Other’).
Similar to the Overview tab, the results show the email provider behind the email domain. For example, the domain mailjet.com will be displayed as GSuite (Gmail for Pro), since mailjet.com is using Google Apps.
The Attempted messages are the number of messages Mailjet has tried to deliver at least once, excluding blocked messages.
The percentage rates for opens, clicks, unsubscribes, spam, soft & hard bounces and retrying* are calculated based on the number of attempted messages.
* For emails rejected by the recipient’s server, Mailjet will retry sending these emails for up to 3 days. If it’s still rejected after 3 days, it will become soft-bounced.
And lastly, click the ‘Download’ button to download the email provider report to a CSV file on your computer.
Mailjet Dashboard
Upon logging into your Mailjet account, you will see the Dashboard – a summarized overview of your recent activity and account details.
Quick Setup Menu
The Quick Setup menu contains links to important areas of your Mailjet account:
- Setup my SMTP - Use Mailjet’s SMTP Server to configure your SMTP Relay
- Manage sender addresses - Add new sender emails or entire domains to be used in the “From” field of your emails
- Domain authentication - Set Mailjet as an authorized sender by setting up your SPF & DKIM authentication for your sending domains
- Create New - Access to create a new Campaign, Contact List, Marketing or Transactional template, or an Automated Workflow.
Last Campaign Statistics
View details about your latest campaign activity including:
- Number of emails sent during the current billing period
- Total number of contacts in your Mailjet account
- Open and click rates for your last sent campaign. Click on the campaign name to view all the statistics.
Real-time Events
View a quick summary of your message activity for the last 24 hours.
The graph is real time, updating every few seconds. Click on the drop-down menu to change the time period: 30 minutes, 6 hours, 24 hours. To view your stats for beyond 24 hours, please go to the Stats page.
Select which events to show on the graph by clicking on the event names on the left-hand side: Delivered, Blocked, Hard-Bounced, Soft-Bounced, Retrying, Opened, Clicked, Unsubscribed and Spam.
Note: As always, to activate the open and click event tracking, please ensure the options are enabled in your Account Preferences.
Recent Messages List
View the list of emails that triggered an event within the last 24 hours: Delivered, Opened, Clicked, Hard-bounced, Soft-bounced, Retrying, Blocked, Spam or Unsubscribed.
Only the last message status will be shown. For example, if a recipient opens an email and then clicks on a link within it, you will only see the click event in the list.
Click on the ‘All Events’ drop down to select a specific event type. To view your email statistics in more detail over a long period of time, click on the ‘View all stats’ button to jump to your Stats page.