Deliverability is at the heart of any successful email campaign. At Mailjet, we are committed to maximizing your emails' success by ensuring they consistently reach your audience's inbox. We achieve this by managing your sender reputation, optimizing sending techniques, and providing powerful tools for authentication and performance tracking. Here’s how Mailjet helps improve your email deliverability.
Authentication Tools: SPF, DKIM & DMARC
Authentication plays a crucial role in getting your emails delivered. Mailjet provides easy access to industry-standard email authentication tools like SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting & Conformance). These protocols verify your identity as the sender, ensuring your messages are recognized as legitimate by Internet Service Providers (ISPs) and reducing the risk of your emails being flagged as spam. DMARC adds an additional layer of security by allowing domain owners to specify how unauthenticated messages should be handled, helping to protect against phishing and spoofing. Setting up SPF, DKIM, and DMARC through Mailjet is straightforward, and our support team is always available to assist you if needed.
Optimized Sending Pace (Throttling)
ISPs use throttling to regulate the flow of emails and prevent network congestion. Sending too many emails too quickly can trigger these controls, leading to errors like ‘timeout’ or ‘rate limit exceeded’ — and even harm your sender reputation. Mailjet actively manages your sending pace to align with ISP requirements, ensuring that your emails are sent in batches that maximize acceptance and minimize bounce rates. By adapting to these ISP-imposed limits, Mailjet helps maintain your sender reputation and gets your emails into the intended inboxes.
HTML Code Optimization for Better Results
Poorly coded emails can trigger spam filters, which is why Mailjet provides an intuitive online newsletter editor that ensures your emails have optimized, clean HTML code. Our Email Editor allows you to create professional-quality emails without any technical expertise, giving you 100% compliant code from header to footer. Well-structured emails have a significantly higher chance of landing in your recipients' inboxes.
Feedback Loops, Statistics, and ISP Relations
Understanding how your audience interacts with your emails is key to improving deliverability. Mailjet offers in-depth tracking of complaints, unsubscribes, and bounces to help you keep your lists clean and your reputation intact. For instance, when a recipient marks an email as spam, Mailjet automatically stops sending to that address. Maintaining high-quality mailing lists is crucial, as even a small number of complaints (e.g., 0.1% of recipients) can lead to blacklisting by major ISPs. Mailjet also works closely with ISPs to follow the latest standards and recommendations, further ensuring optimal deliverability.
Why Deliverability Matters
More than 20% of legitimate emails never reach their intended inbox. Mailjet’s all-in-one solution helps you navigate the complex technical landscape of email deliverability, so your messages can bypass spam filters and reach your audience effectively. From authentication and throttling to HTML optimization and feedback management, Mailjet simplifies the email-sending process while boosting deliverability rates.