Yes, you can create a customized tracking link to change the way links are displayed in your emails!
Currently, the tracking links in the emails sent from Mailjet have this format:
- http://os8n.mjt.lu/redirect/12345/hostname/link
But you can create a customized tracking link for your domain:
- http://subdomain.yourdomain.com/redirect/12345/yourdomain.com/link/
A customized link looks more attractive and will help improve your deliverability.
The Benefits of Customizing Tracking Links
Customizing tracking links in your emails offers several benefits that enhance the effectiveness of your email campaigns and user experience:
Improved Deliverability
- Spam Filters: Custom tracking links that match your brand domain increase the trustworthiness of your email in the eyes of recipient spam filters. Better consistency in domains that are present in the message headers is known to improve your email deliverability and are less likely to be flagged as spam.
- Domain Reputation: Using your own domain helps maintain a good sender reputation.
Brand Consistency
- Professional Appearance: Links that reflect your brand’s domain appear more trustworthy.
- Brand Recognition: Consistent domain use reinforces brand recognition.
Enhanced Security
- Phishing Prevention: Recipients are more likely to trust links that come from custom domains rather than generic ones. By using your custom domain, you make it significantly harder for malicious actors to impersonate you by using a generic link.
SEO Benefits
- Link Trustworthiness: Custom links are seen as more trustworthy by search engines.
- Avoiding Link Blocks: Custom links are less likely to be blocked by search engines and security tools.
Customizing tracking links improves deliverability, security, and brand consistency. It’s a strategic move to optimize your email marketing and enhance user trust and engagement.
Go to Account settings → API Key management (Primary and Subaccount).
Click on the cogwheel and then select “Edit API Key”. In this example, we are customizing the Primary API Key (Main Account).
In the example below, the CNAME record was created at BlueHost.com:
Host Record (Subdomain Name): go
Points to: r.mailjet.com.
After you have created your CNAME record, enter your subdomain name and select the domain as shown on the screen below. Then click ‘Update’ to continue.
In order to utilize HTTPS, you'll need to ensure your CNAME record is pointing to t.mailjet.com.
Once your customized tracking link and CNAME record are in place, on the same page you'll notice a dropdown for HTTP/HTTPS:
Choose HTTPS from the dropdown. If you wish to update the URLs for images previously uploaded in your templates, ensure that the checkbox is checked and then click 'Update'. Keep in mind that this will not change existing URLs for campaigns, and this may take some time to update, be sure to not navigate away from the page to ensure this process completes. Give it a few moments to complete and then you're all set!
For more information on HTTPS tracking links, please check the following article.
Congratulations, you are now using a customized tracking hostname.
If you received a message that your entry is missing, it means you may have added the information incorrectly or your CNAME record needs more time to propagate. Please double-check your values, and contact our Support Team for assistance.