Of course you can collect a customer’s email address from your store. However, we highly recommend that you send a confirmation campaign that directs your customers to sign-up/opt-in directly at your website. This will help you avoid addressing any wrong emails (not existing ones or ones with typos) that will trigger deliverability issues caused by the hard bounces that may occur. This confirmation step is important as it adheres to our permission-based email policy.
Don’t have a registration page? No worries, you can use our double opt-in widget tool to allow customers to sign-up to your newsletter online.
Once you send your confirmation campaign, delete the contact list you just used. The customers who sign-up at your website will be placed on a new contact list that you will use for the first newsletter.