What is Unsubscribe Page Manager

Unsubscribe Page Manager controls what contacts see after clicking the unsubscribe link in your emails. You can:

• Use a simple default unsubscribe page (compliance-ready).
• Create a branded custom unsubscribe page.
• Offer a Preference Center so contacts can adjust what they receive—choosing specific lists/topics, rather than unsubscribing from all emails.

Access Unsubscribe Page Manager

1. Go to Content → Unsubscribe page.
2. Choose one of the options to start configuring it.

Choose your unsubscribe experience

👉 Default unsubscribe

• Fastest option. Hosted confirmation with “Yes, unsubscribe” and “No, cancel”.
• Recommended if you want a straightforward, compliant flow.

👉 Custom unsubscribe

• Create a branded page with your logo and explanatory text.
• Still provides a single opt-out action.

👉 Preference Center

• Let contacts choose topics/lists or Unsubscribe from all.
• Often reduces total opt-outs by giving subscribers control.

Build a Preference Center

1. Select Preference Center and click Customize.
2. A Manage preference lists modal will open—select the contact lists you want to add.
   
   • You can change this later from the builder via Manage lists (toolbar above the list block).
     
3. Design your preference center page to fit your needs. Start with the default layout, then modify and add elements as required:
   • Logo - (Image element)
   • Intro text - explains what subscribers can manage
   • List checkboxes - (pulled from your lists)
   • Buttons - Save and Unsubscribe from all
     
     
4. Design the rest of the preference-center flow (Unsubscribe and Success confirmation pages). Switch tabs to design and edit them independently:
   • Preference center (main page) — This is what contacts see first. Add your logo, explain what they’ll receive, and list the topics/lists.
   • Unsubscribed confirmation (after a contact unsubscribes) — Shown immediately after someone clicks Unsubscribe from all on the main page. Keep it short and reassuring.
   • Success confirmation (after saving preferences) — Shown after a contact saves their preferences (e.g., selects topics). Confirm the update and set expectations (“Your choices have been saved”).
     
     

Editor overview

Elements

Drag and drop content blocks from the left panel:

• Text — headings, descriptions, disclaimers
• Image — logos or brand visuals
• Divider — visual separation
• Spacer — vertical spacing

Layout

Structure your preference center with 1, 2, 3, or 4-column rows.

Settings

Control the global look & feel of your Preference Center from Settings. These options apply to the whole page (not just a single block).

👉 Page layout & background

Define the page container and background.

• Container style
  • Boxed — fixed max-width with side margins for comfortable reading.
  • Full-width — stretches content edge-to-edge (great for wide banners or single-column layouts).
• Background
  • Transparent — inherits the parent page/background.
  • Color — set a solid background. Enter a HEX value (e.g., #FFFFFF) or use the color picker.

👉 Text styles

Set global typography that cascades across the page.

• Configure: Global style, Paragraph, Heading 1/2/3, Link style, and Label.
• These choices become the defaults for all matching elements you add.
• Use Add fallback font to define a safe backup (e.g., Inter → Arial → sans-serif) in case the primary font isn’t available.

👉 Page design locking

Protect the global design and layout of your template.

• Allow editing (default) — editors with design rights can change page layout, background colors, and global text styles.

• Lock global design — page layout, background colors, and global text styles cannot be edited. Use this to enforce brand consistency.

  Design locking here only governs the Settings panel (layout, background, global text styles). You can also lock individual sections on the canvas separately if you need finer control.

Manage languages

Localize your Preference Center and confirmation pages so contacts see them in their preferred language.

Add languages (Manual or AI)

1. Open the Languages panel (globe icon) on the left.
2. Click Add languages.
   
3. Select the translation method:
   • Manual — you’ll provide translations yourself for each page/language.
   • AI — let AI generate an initial translation that you can review and edit.
     
4. Click Next.
5. In the language list, tick the languages you need (you can search in the field at the top).
   
6. Click Save. The new languages will be added to the Languages list.
7. Use the top-right language picker to switch between languages.
   

   • If you chose Manual, enter your translated copy for each page (Preference center, Unsubscribed confirmation, Success confirmation).

     If you choose the Manual translation method, you’ll need to translate both the page text and the names of your selected lists/topics yourself. The editor will display a reminder in Manual mode so you don’t miss this step.
   • If you chose AI, review the generated text for accuracy, tone, and brand terms; edit as needed.

Set a source language

For your primary language, open the … menu next to it and choose Set as source.

Set a fallback language

Choose a Fallback language at the bottom of the Languages panel. This is used if a visitor’s preferred language isn’t available.

Delete a language

1. Open the Languages panel (globe icon).
2. Next to the language you want to remove, click the … menu.
3. Select Delete and confirm.

Manage lists

Manage your lists to choose which contact lists (topics) appear on your Preference Center page and how they’re shown to visitors.

What you can do

• Add or remove lists from the Preference Center.
• Choose the layout with Display 1 column / 2 columns.
• Adjust basic styling for list labels (font family and size).

How to manage the lists

1. In the editor, click inside the lists block to reveal the toolbar.
2. Select Manage lists.
3. In the selector, check the lists you want to show and uncheck any you want to hide.
4. Click Save (and Save & Publish when you’re ready to go live).

Display options

• Columns: switch between one column (best for short sets) and two columns (best for many lists).
• Typography: pick a readable font and size that match your brand.

Behavior

• When a contact clicks Save, they’re subscribed to the lists they checked and unsubscribed from the lists they unchecked.
• Unsubscribe from all removes the contact from every list shown in the block.

Publish your unsubscribe experience

1. Click Save & Publish (top right).
   • Your selection (Default, Custom, or Preference Center) is now used by unsubscribe links in your emails.
   • Return anytime to update design, text, or languages—publish again to apply changes.

How to give or remove access to a shared account

If you plan to grant or remove access to this feature to a shared account, you can do so from the account sharing page.

Simply click on cogwheel icon and choose “Edit”.

Then check or uncheck the Subscription Manager box and update the access.

Notes & Tips

• You can’t delete the current Source language. Set another language as the Source language first, then delete.
• Deleting a language removes its versions of all three pages (Preference center, Unsubscribed confirmation, Success confirmation). It doesn’t affect your contact lists or subscriptions.
• After deletion, visitors using that locale will see the page in your Fallback language.
• Each language is edited page-by-page; remember to localize all three tabs (Preference center, Unsubscribed confirmation, Success confirmation).
• After updating or adding languages, click Save & Publish to make changes live.
• If a custom page can’t be reached, Mailjet automatically shows the default unsubscribe page to ensure compliance.
• When an account is downgraded, the Preference Center is deactivated and Mailjet automatically reverts to the default unsubscribe experience. All Preference Center settings (layout, content, and configuration) are preserved and will become available again if the account is upgraded in the future.
• Use friendly labels such as “Product updates”, “Events”, or “Tips & best practices” instead of internal list names.