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How to create a campaign template

N.Makarov
  • Updated

You can save and reuse your email designs by creating templates in Mailjet. A template contains your email's content and design, so you don't need to recreate them for every new campaign.

There are three ways to create a campaign template:

Campaign-specific metadata, including the subject line, preview text, sender name, and sender address, is configured on the Campaign details page, not inside the email template. You can therefore reuse the same template with different sending details for each campaign.

While Designing Your Campaign in the Email Editor

While designing your campaign in Mailjet's Email Editor, open the save menu and select Save as a template.

How to create my own campaign template EN 1.PNG

Choose whether to save the campaign design as a new template or replace an existing template. Enter a name or select the template you want to replace. 

Check Publish this template immediately to make it available in your template gallery and ready to use. Alternatively, leave this option unchecked to save the template as a draft.

Click Confirm to save your changes.

Save your campaign design as a new template or replace an existing one

Your saved design will appear in My marketing templates, where you can reuse it in future campaigns.

Saved marketing template in the template gallery

Saving your campaign as a template saves the reusable email design. It does not replace the need to review and configure the sending metadata on the Campaign details page for each campaign.

From a Previously Sent Campaign

You can also create a template from the design of a campaign you have already sent.

  1. Go to My Campaigns and open the Sent tab.
  2. Locate the campaign, open its Options menu, and select Duplicate.
  3. Open the duplicated campaign in the Email Editor.
  4. Select Save as a template and save the design as described above.

Duplicate a previously sent campaign from the Campaigns page

The resulting template will be available in My marketing templates for future use.

Duplicating an Existing Template

You can create a new template based on a design from the gallery or one of your existing templates.

  1. From your Mailjet dashboard, open Templates and select Email Templates.

  2. For this example, we’ll select Marketing templates and click Create a new template.
  3. Select Using a template from gallery to start with a predesigned layout, or Using one of my templates to reuse a template you have previously created, and choose the design you want to use.

  4. Enter a name for your new template and click Use this template.

    Choose a template design, enter a name, and select Use this template

  5. Customize your template's content and design in the Email Editor.
  6. Once satisfied with your design, click Save & Publish to gallery.

After publishing, you'll see a confirmation page showing that your template is ready to use. From there, you can create a campaign with the template or return to your template gallery.

Confirmation page after publishing a marketing template

Your new template will also remain in My marketing templates for future campaigns.

Using Your Template in a Campaign

Once your template is ready, go to Campaigns and create a new campaign. On the Campaign details page, complete these sections:

  1. Name: Give the campaign an internal name.
  2. Contact list: Select your campaign recipients.
  3. From / Subject Line: Click the pencil icon to configure your subject line, preview text, sender name, sender address, and optional reply-to address. Click Save to apply your changes.
  4. Content: Click Design email, then select Use one of my templates and choose your saved template.

You can now use the same template for different campaigns while configuring each campaign's sending details independently.

For detailed instructions, see Configure Your Campaign Metadata in our Email Editor guide.