Introduction

This quick start guide walks you through the process of creating, sending, and tracking your first newsletter campaign.

Sender Address & Contact List

Before you can send a campaign, ensure your sender address and contact list are ready.

Sender Address

Your default sender address is your login address. You can also add additional addresses or validate an entire domain. Please note that you can only use addresses that you own or manage.

Learn more:

• How to add a sender address 
• How to validate a sending domain 

Contact List

By default, your account includes one contact list, "MyFirstTest", with your email address. With Mailjet, you can create unlimited contact lists and personalize campaigns using contact properties like name or age.

Learn more:

• Managing your contact lists 
• How to create and manage contact properties 

Create Your Campaign

To begin, navigate to the Campaigns page and click Create a campaign.

The Campaign details page is where you configure your campaign before sending it. It contains four main sections:

1. Name: Give your campaign a unique name to easily identify it later in your campaign list and reports. This name is for internal use only and will not be visible to recipients. Click Edit name to enter or modify it.

2. Contact list: Click Select recipients to choose who will receive your campaign. You can select your contact list and, if your plan supports it, apply segmentation to target specific contacts.

   For more information, see our Segmentation Guide.

3. From / Subject Line: Configure the information recipients will see in their inbox, including your subject line, preview text, sender name, and sender email address. You can also add an optional reply-to address.

   Click the pencil icon to open these settings. See Configure Your Campaign Metadata for more details.

4. Content: Click Design email to select a template and create or customize your email using Mailjet's Email Editor.

Configure Your Campaign Metadata

Your campaign's subject line, preview text, and sender details are managed directly from the Campaign details page, rather than inside the Email Editor.

To configure these settings, click the pencil icon in the From / Subject Line section.

You can configure the following fields:

• Subject: Enter the subject line that will appear in your recipients' inboxes (up to 255 characters). You can personalize it using the Insert variable dropdown or click Ask AI for assistance.
• Preview text: Add a short description that appears after the subject line in most email inboxes (up to 150 characters). You can also insert personalization variables.
• Sender name: Enter the name recipients will see as the sender of your email (up to 100 characters).
• Sender address: Select the email address you want to use to send your campaign from the dropdown menu.
• Reply-to address (optional): Click Add a reply-to address to specify a different email address where recipients' replies should be sent.

Once you have entered your campaign metadata, click Save to apply your changes.

Once your campaign metadata is saved, you can continue designing your email.

Design & Send Your Campaign

To start designing, click Design email in the Content section of the Campaign details page.

You can select a template from the gallery, use one of your saved templates, or create your email using HTML or MJML.

Once you've selected your preferred option, you can start customizing your email content using Mailjet's Email Editor.

Designing your campaign is easy with the drag-and-drop interface. Add content blocks and customize sections as needed.

For more detailed instructions, consult our Email Editor guide.

Preview Your Campaign

Before sending your campaign, it's important to preview and test your email to make sure everything looks and works as expected.

• Preview how your email design appears on different devices or use our Email Preview feature to test how it renders in various email clients.
• Send a test email to see how your campaign appears in an inbox.

To send a test email, click Preview & Test and select Send a test email.

Review & Send Your Campaign

Once you've finished designing and testing your email, click Review & Send to return to the Campaign details page.

Before sending your campaign, review the following:

1. Name: Verify your campaign name.
2. Contact list: Make sure you've selected the correct recipients.
3. From / Subject Line: Check your subject line, preview text, sender name, and sender address. If you've added a reply-to address, verify it as well. Click the pencil icon to make any necessary changes.
4. Content: Make sure your email design is complete and ready to send.

Once all required campaign details are completed, choose how you want to send your campaign:

• Send now: Send your campaign immediately.
• Schedule: Choose a future date and time to send your campaign.

Congratulations! Your first campaign is ready to go.

View Your Campaign Stats

After sending your campaign, track its performance from the Campaigns page. Click on your campaign name to view detailed analytics, including:

• Opens
• Clicks
• Unsubscribes

Visualize performance with interactive graphs and export results as a CSV file for further analysis.