Introduction
This quick start guide walks you through the process of creating, sending, and tracking your first newsletter campaign.
Sender address & contact list
Before you can send a campaign, ensure your sender address and contact list are ready.
Sender address
Your default sender address is your login address. You can also add additional addresses or validate an entire domain. Please note that you can only use addresses that you own or manage.
Learn more:
Contact list
By default, your account includes one contact list "MyFirstTest" with your email address. With Mailjet, you can create unlimited contact lists and personalize campaigns using contact properties like name or age.
Learn more:
Create your campaign
To begin, navigate to the Campaigns page and click the Create a campaign button.
The Create a new campaign page shows the different sections of your campaign that need to be completed:
- Campaign name: An internal identifier visible only to you.
- Language: Select the preferred language for your campaign.
- Contact list: Choose the contact list you’d like to target.
- Content: Use Mailjet’s Email Editor to design your campaign.
As each section is completed, its corresponding checkmark turns green.
Design & send your campaign
To start designing, click Design email to select a template from the gallery and begin customizing it with Mailjet’s Email Editor.
Once inside the Email Editor, you’ll be prompted to complete the Subject line and From field details:
- Subject line: The headline your recipients see in their inbox.
- From field: The sender's name and address your recipients will see.
These fields are essential, as the subject line determines what your recipients see in their inbox, and the sender's name and address ensure proper identification of your campaign.
Designing your campaign is easy with the drag-and-drop interface. Add content blocks and customize sections as needed. For more detailed instructions, consult our Email Editor guide.
Preview your campaign
- View how your design appears across different devices with our email Preview feature.
- Send a test email to see it in action.
When your design is complete, click Review & Send.
On the review page, confirm all sections and make any final changes. You can choose to send your campaign immediately or schedule it for a future date (up to 60 days in advance).
Congratulations! Your first campaign is ready to go.
View your campaign stats
After sending your campaign, track its performance from the Campaigns page. Click on your campaign name to view detailed analytics, including:
- Opens
- Clicks
- Unsubscribes
Visualize performance with interactive graphs and export results as a CSV file for further analysis.