In today’s digital world, standing out in overflowing inboxes is tougher than ever. Mailjet’s new AI Template Generator streamlines the process, using artificial intelligence and intuitive design tools to quickly deliver professional, on-brand email templates that elevate your marketing efforts.

In this article, we’ll explore what the AI Template Generator is, why you should use it, and how it works.

What is the AI Template Generator?

The AI Template Generator is a tool integrated directly into Mailjet’s platform. Leveraging advanced AI, it helps you create unique, design-forward email templates tailored to your specific needs. No coding or design expertise is required. Simply describe the look, feel, and purpose of your desired email, and watch as the AI instantly produces a template for you.

Key Benefits

• Speed: Shorten the time it takes to produce polished, custom email templates.
• Creativity: Experiment with various styles, layouts, and color palettes without any design expertise.
• Consistency: Ensure your emails remain on-brand and visually aligned with your marketing guidelines.
• Conversion-Focused: Generate templates optimized for readability, engagement, and calls to action.

Why Use the AI Template Generator?

• No Design Skills Required: Achieve beautiful, professional-grade email designs without having to rely on in-house designers or external agencies.
• Save Time and Resources: Focus on strategy and content rather than spending hours building templates from scratch. AI-powered automation accelerates your workflow and frees up valuable time.
• Adaptability and Experimentation: Effortlessly generate multiple template variations and iterate quickly. Test different styles for seasonal campaigns (like Black Friday promotions), product launches, or to refresh your brand look.

How to Create a New Marketing Template with the AI Template Generator

Below are the steps to harness the full potential of Mailjet’s AI Template Generator.

Step 1: Navigating to the Template Creation Area

1. Go to “Email Templates”: After logging into your Mailjet account, click on the “Content ➟ Email templates” tab in the navigation bar.
2. My Marketing Templates: Within the “My marketing templates” section, click “Create a new template” to start building your design.

You’ll now see multiple options for creating a new marketing template.

Step 2: Choosing to Create a Template with AI

1. Select “By asking AI”: On the “Create a new marketing template” page, you’ll see various methods to create a template—such as using a gallery template, one of your own templates, or coding by hand. Look for and select the “By asking AI” option.

This will open the AI Template Generator’s interface, where you can begin describing your vision.

Step 3: Describing Your Desired Template

1. Email Type: Choose a type that matches your campaign’s goal. For instance, for a holiday sale, select: Promotional: Boost sales. Highlight offers and deals.

   Here’s a closer look at each option:

   • Newsletter: Perfect for regular updates to your subscriber base. These templates focus on sharing news, content, and nurturing relationships over time.
   • Promotional: Ideal for highlighting sales, special deals, and discounts. Expect templates designed to grab attention and drive conversions.
   • Event: If you’re promoting a webinar, meetup, product launch, or conference, these templates emphasize invitations, RSVPs, and excitement-building elements.
   • E-Commerce: Suited for online retailers, these templates prioritize product imagery, clear CTAs, and streamlined paths to purchase.
   • Announcement: Use this type for breaking company news, product reveals, or service updates. These templates highlight key messaging and encourage information sharing.
   • Informational: Best for educational content and industry insights. These templates support longer-form text and resources, making it easy to keep your audience informed and engaged.
   • Seasonal: Celebrate holidays, seasons, or cultural moments. These templates use timely visuals and themes that resonate with specific events or periods.
   • Other: If you’re feeling adventurous or your email doesn’t fit into a specific category, choose “Other” for a unique or unexpected layout generated by the AI.

2. Describe Your Template: Provide context. Even a simple prompt like “Black Friday!” guides the AI toward creating a sales-focused design. For more precise results, add details about layout, color schemes, or desired imagery:

   “A sleek, modern Black Friday promotional template with bold headlines, a hero image, and a strong call-to-action button.”

The more context you provide, the better the AI can deliver a template that matches your vision.

Step 4: Customizing Your Theme (Optional)

1. Select a Theme Source:
   • Use a generated theme (Default): The AI will apply colors and styling based on your description.
   • Use existing Brand Kit: Ensure brand consistency by applying your logo and color palette.
   • Extract your website theme: Enter your URL, and the AI will try to match your site’s look.

By choosing to “Use existing Brand Kit,” you maintain a cohesive brand identity throughout your marketing communications.

Step 5: Confirming the Template Generation

1. Review Message: Before finalizing, a prompt warns you that generating a template uses one of your available template generations.
2. Confirm: If you’re satisfied with your description and theme choice, click “Confirm” to let the AI produce your template.

Step 6: Reviewing the Results

1. Preview Your Template: In this Black Friday example, the AI produced a “Black Friday Bonanza!” template featuring a bold headline, compelling body text, and a clear “Shop Now” button.
2. Refine or Apply: If you love the result, click “Apply Template” to proceed. If not, you can:

   • Click “Start Over” to adjust your prompt and regenerate.

     Using the "Start Over" option in the Brand Kit editor will consume an additional generation token and you’ll lose your current design progress.
   • Tweak the color settings.
   • Provide feedback using the thumbs up/down buttons.

Step 7: Further Customization in the Editor

1. Use the Drag-and-Drop Editor: After applying the template, you’ll find yourself in Mailjet’s intuitive email editor. Here, you can:
   • Add, remove, or rearrange content blocks like text, images, buttons, and dividers.
   • Insert social sharing buttons, videos, or HTML blocks for more advanced customization.
2. Final Touches: Make last-minute adjustments to ensure your template perfectly aligns with your goals. Change fonts, rewrite copy, or add your product images. Once done, preview and test your template before hitting “Save & Publish to gallery.”

Tips for Best Results

• Provide Detailed Descriptions: The more info you give the AI (desired colors, layout, brand personality), the better your results.
• Iterate and Experiment: Don’t hesitate to refine your prompt and regenerate the template multiple times until you’re satisfied.
• Leverage the Editor: The AI does the heavy lifting, but you retain full control. Tailor every element to your exact preferences.

Granting or removing access to a shared account

You can manage access to this feature for a shared account directly from the Account Sharing page.

Simply click the cogwheel icon next to the user and select “Edit”.

From there, check or uncheck the AI features box to grant or remove access, then click Update access to save the changes.

Conclusion

Mailjet’s AI Template Generator is a game-changer in the world of email marketing. Whether you’re launching a seasonal sale, unveiling a new product line, or simply refreshing your newsletter design, the AI feature empowers you to quickly produce eye-catching, on-brand templates—no design or coding experience required.

By combining artificial intelligence with a user-friendly drag-and-drop editor, Mailjet’s AI Template Generator helps you save time, maintain brand consistency, and improve conversion rates. It’s the perfect blend of innovation and accessibility—experience it for yourself and revolutionize the way you communicate with your audience.