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Mailjet's Brand Kit

N.Makarov
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Mailjet's Brand Kit: Consistent Branding

Maintaining a consistent brand identity across all marketing channels can be challenging, especially when it comes to email campaigns. Mailjet’s new Brand Kit feature aims to simplify this by allowing you to create a cohesive look for all your emails. With Brand Kit, you can save and apply brand colors, fonts, and logos effortlessly, ensuring every campaign looks polished and on-brand.

This guide will walk you through setting up your Brand Kit, using the feature effectively, and integrating your brand elements seamlessly into your email campaigns.

All users can create and edit a Brand Kit. However, only Premium users and above can apply their Brand Kit to templates.

1. Accessing the Brand Kit

To get started, log in to your Mailjet account and navigate to the Email Templates section. Here, you’ll find the Brand Kit option in the top navigation bar.

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Select Brand Kit to open the setup page, where you can begin personalizing your brand settings.

2. Setting Up Your Brand Kit

On the Brand Kit Set-Up screen, you have two options:

  • Enter a URL: You can enter your website URL, and Mailjet will automatically suggest colors and themes based on your site.
  • Create Kit from Scratch: Alternatively, you can manually configure all brand elements, such as colors, fonts, and logos.
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Enter your website URL or select Create Kit from Scratch to proceed.

3. Adding Brand Colors

The next step involves setting your brand’s color palette. You’ll find options for:

  • Primary and Secondary Colors: The main colors for your brand.
  • Accent and Button Colors: To be used for calls to action or important highlights.
  • Background and Text Colors: To ensure clear readability across different email elements.

You can enter color codes directly or use the color picker to find the perfect shades.

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Once the colors are added, they will be visible in the Brand Kit editor, making them easily accessible for future use.

4. Selecting Brand Fonts

Fonts play a crucial role in your brand’s personality. Use the Fonts section to select fonts for different text types:

  • Heading, Subheading, Paragraph, and Links: Choose distinct fonts for each category to ensure your brand style is consistent and easy to read.

Simply use the dropdown menus to select your preferred fonts for each section.

5. Uploading Your Brand Logo

Next, upload your brand’s logo so it’s readily available during email creation:

  • Click Import logo variation to add your logo.
  • You can also specify logo variations for use on dark and light backgrounds, ensuring your logo looks great no matter the context.
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Logos are a key visual element that helps maintain brand recognition in every email you send.

6. Saving Preferences and Creating Brand Kit Templates

Now that your Brand Kit is configured, be sure to click Save to store your preferences. Once saved, these settings will be available for use in a new email template. After saving, simply click Create New Template—either from this page or the Email Templates page. You’ll then be prompted to select the email type:

  • Marketing, Transactional, or Automation.
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Select one and click Apply Brand Kit to populate your email template with the branding elements you configured.

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7. Editing Your Template with Brand Kit Elements

In the email editor, your selected colors, fonts, and logo will be automatically applied. This ensures your campaigns are visually consistent and fully branded without manual adjustments every time. You can further customize the template by adding text blocks, buttons, images, videos, and other elements.

8. Managing Brand Kit Settings

If you need to edit or reset your Brand Kit:

  • Click on the three dots ( … ) in the Brand Kit settings page.
  • Choose Edit to make changes or Reset if you want to start over.
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Selecting Reset will prompt a confirmation dialog, allowing you to confirm whether you want to proceed.

Conclusion

Mailjet’s Brand Kit is designed to simplify your branding process and ensure consistency across all email campaigns. By saving your brand colors, fonts, and logo in one place, you’ll be able to maintain a professional and cohesive look for every communication.

Start using Brand Kit today and elevate your email marketing with consistent branding that reflects your business identity.

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