Why use Mailjet's AI Assistant?

Mailjet's AI Assistant helps you create, edit, and improve your emails directly inside the Email Editor. Its chat-based experience lets you describe what you want in natural language, whether you need help with your content, your design, or both.

You can use Mailjet's AI Assistant to:

• Draft or rewrite email copy.
• Add new sections to your email.
• Modify existing sections and their content.
• Generate images for your email.
• Change design elements such as colors and fonts.
• Translate your content into another language.
• Adjust the tone, length, or style of your messaging.
• Brainstorm subject lines, calls to action, or content ideas.
• Make changes to your email without manually editing each element.

Simply describe the result you want, and the AI Assistant will help you create or update your email accordingly.

How to access the AI Assistant

The AI Assistant is available directly in Mailjet's Email Editor. You can open its chat panel or request help while editing a text block. When setting up a marketing campaign, you can also use the Ask AI option in the Subject field on the Campaign details page.

Opening the AI Assistant Panel

1. Open your email or template in Mailjet's Email Editor.
2. Click Ask AI to expand the AI Assistant panel.
3. Enter your request in the chat panel, or choose one of the suggested prompts.

Using the Formatting Toolbar

1. Open Mailjet's Email Editor.
2. Select a text block where you want AI assistance.
3. Click Ask AI in the formatting toolbar.
4. Enter a custom prompt to create, rewrite, or refine your text.

If the suggestion does not meet your expectations, refine your prompt and review the result before saving. When working on a template, you can publish it once it is ready or save your changes as a draft.

Get AI Assistance for Your Campaign Subject Line

You can also use the Ask AI option when preparing the subject line of a marketing campaign. Unlike email body content, campaign subject lines are configured on the Campaign details page, not inside the Email Editor.

1. Go to Campaigns and open the campaign you want to prepare.
2. On the Campaign details page, click the pencil icon in the From / Subject Line section.
3. Find the Subject field and click Ask AI for assistance with your subject line.
4. Review the suggested wording and make any necessary edits.
5. Click Save to apply your campaign metadata changes.

For more information about these fields, see Configure Your Campaign Metadata in our Email Editor guide.

How to work with the AI Assistant in chat

The Mailjet AI Assistant is fully chat-based, so you can make changes to your email by describing what you want in natural language.

You can choose one of the suggested prompts or enter your own request in the assistant chat box.

For example, you can ask the AI Assistant to:

• Create content: “Write a welcome email for new customers.”
• Add a section: “Add a section highlighting the benefits of our Premium plan.”
• Modify a section: “Make this section shorter and add a stronger call to action.”
• Generate an image: “Create an image for a summer sale.”
• Update the design: “Change the heading font and use a darker blue for the buttons.”
• Translate content: “Translate this email into French.”
• Change the tone: “Make this email sound more friendly and conversational.”
• Improve existing copy: “Rewrite this paragraph to make it clearer and more concise.”

You can continue the conversation to refine the result. For example, after asking the AI Assistant to create or modify something, you can provide additional instructions such as “make it shorter,” “use a different color,” or “translate it into Spanish.”

Tips for getting better results

For the best output, make your request as specific as possible, including details such as:

• The purpose of the email.
• The target audience.
• The tone you want.
• Any key points, offers, or calls to action that should be included.

Manage AI Assistant access for shared accounts

You can manage access to this feature for a shared account directly from the Account Sharing page.

Click the cogwheel icon next to the user and select Edit.

From there, check or uncheck the AI features box to grant or remove access, then click Update access to save the changes.

Disable AI Features

If you prefer not to use AI-powered features, you can disable them from the Account settings page. For step-by-step instructions, see How to Disable AI Features in Mailjet.

For more details, refer to our legal disclaimers:

• Mailjet AI Disclaimer
• OpenAI Terms of Use

Conclusion

Mailjet's AI-powered tools can help you draft and refine email content, adjust your email design, and develop subject-line ideas more efficiently. Always review the results and verify your campaign details before sending.